Description
| Author/Contributor(s): | Shim, Jae K.; Siegel, Joel G.; Shim, Allison I. |
| Publisher: | Portfolio |
| Date: | 12/27/2011 |
| Binding: | Paperback |
| Condition: | NEW |
The bestselling pocket problem-solver for today’s busyexecutive, now fully revised and updated.
This bestselling, soup-to-nuts book teaches the techniques andmethods used in the country’s finest MBA programs. Presented in anaccessible question-and-answer format, The Vest-Pocket MBA helpsreaders quickly pinpoint all the formulas, ratios, and rules of thumbthey need to analyze and evaluate nearly any problem.
This fully revised fourth edition covers many important businessconcepts and recent developments, including strategic cost management,balanced scoreboard, global competition, business processreengineering, target pricing, e-marketing, and cloud computing. Italso features tools for evaluating any company’s financial health andscores of tables, graphs, and charts that simplify complex problems.
The Vest-Pocket MBA offers a wealth of indispensibleinformation for the modern decision-maker, from the B-school student tothe senior executive.
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