Description
Design has become the key link between users and todays complex and rapidly evolving digital experiences, and designers are starting to be included in strategic conversations about the products and services that enterprises ultimately deliver. This has led to companies building in-house digital/experience design teams at unprecedented rates, but many of them dont understand how to get the most out of their investment. This practical guide provides guidelines for creating and leading design teams within your organization, and explores ways to use design as part of broader strategic planning.
Youll discover:
Why designs role has evolved in the digital age
How to infuse design into every product and service experience
The 12 qualities of effective design organizations
How to structure your design team through a Centralized Partnership
Design team roles and evolution
The process of recruiting and hiring designers
How to manage your design team and promote professional growth
Author: Peter Merholz, Kristin Skinner
Binding Type: Paperback
Publisher: OReilly Media
Published: 09/27/2016
Pages: 197
Weight: 0.6lbs
Size: 8.80h x 5.90w x 0.40d
ISBN: 9781491938409
Language: English
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